The next gonzo journalism
The Next Gonzo Journalism
Pitchfork Media
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But I think I’ve found the answer: We don’t have a new Bangs or Thompson yet because pop culture today is primarily a technology story. And we don’t know how to write about technology.
Oh sure, we cover tons of stories about technology. We write up every new thing from could-be-big trends– whatever happened to the podcast revolution, anyway?– to tiny but buzzworthy ones, like that “personalized” Jessica Simpson download they’re selling at Yahoo! Music. The problem is that every time we write about some new technology like podcasting, we go through the basic template– explain how it works, decide whether grandmothers will care about RSS feeds, and so forth– and we quote the same types of people: The early adopter, the industry analyst, the skeptic. And no matter what context the story falls into and how important the subject may seem, the overall tone is always the same: whatever it is, it’s “neat.”
In fact, all tech is “neat.” Maybe we can see some ill effects on the horizon– would federal endorsement of the destruction of embryos for stem cell research open the door to greater exploitation of humanity down the road? Can iPods damage your hearing?– but we only throw in the storm clouds for effect, to give the story some yang and make it more engaging. In the end, science is good, and progress is inevitable– so there’s no way that the technology we’re covering could be anything but good.
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